It’s true that I have a deep, unending love affair with eyeshadow palettes. And with my collection consisting of both affordable products, as well as super high end luxury… and everything in between, well I think it’s safe to say that I have zeroed in on what I like. And what I don’t. And honestly, what I like for a specific price point. Because really, I don’t have the same requirements for a palette that costs $15 as I do for a palette that costs $130. So let’s explore that a little bit. What do I think truly separates the high end from the affordable? For the most part… it’s the mattes.
I know a lot of people don’t place a ton of importance on Mattes. And sure, if you aren’t going to blend your shadows, then they aren’t important in your eyes. But if you do want that blend, quality Mattes are what you need. I think Brushes make a difference too, but for right now, I’m going to stay on the topic of shadows themselves.
When I first started getting into makeup, I didn’t really notice much of a difference from one brand to the next. Unless a palette was downright terrible, but that’s sort of rare to come across. But as my collection grew, I did start to notice subtle differences, that actually made a really big difference on my end result. Or, the time required to achieve the look I was going for.
There is one word you will hear over and over in the beauty community… and I think that word is misleading. What’s the word? “Pigmented”. While pigment level is no doubt important, it’s not the end all and be all of what makes an eyeshadow great. For me, the way they blend and build is far superior in most cases. When you have a shadow that was made to be the most pigmented, what you are left with is a shadow that is actually really hard to work with. You may be blending for a lot more time than you wanted to commit to doing your makeup. And you may see a patchy application that you can’t really fix. A good example of this is the Anastasia of Beverly Hills “Subculture” palette. I know… a lot of you like it anyway… but it is undoubtedly harder to work with than some other palettes. I have achieved nice looks with that palette as well, so it’s not impossible… but for me… in the end… I decluttered that palette. I have many more palettes that are easier to work with, so why hold on to one that gives me issues?
If you follow me on Instagram, then you may know that some of my favorite brands are Viseart and Natasha Denona. The funny thing about that is the fact that they both have very different formulas from eachother. But I love them both, probably equally actually. And I own [almost] the complete collection of both.
So what makes them stand out to me? Well for Viseart it’s 100% the way they apply and blend. The shadows (Mattes) are more dry in texture than you would expect. But they apply and blend like a dream. I can build them up to my liking, and they are just so easy to work with.
Viseart Apricotine Petit Pro
Natasha’s Mattes feel almost creamy. And I also enjoy how hers blend. But I will say that some shades benefit from a different technique… more of a packing motion then blending afterwards.
Natasha Denona Sunset Palette
But there are obviously other brands that I enjoy as well. I can tell you that probably the biggest surprise hit for me, was the Dominique Cosmetics Latte Palette. This brand was created by a YouTube that I don’t watch. I’m not a fan. I don’t dislike her (well I do dislike the level that she photoshops her images… therefore making young girls aspire to something they will never be able to achieve… but that’s a different story), I’d say I’m just indifferent on her. Neither a fan nor a hater. But her Latte Palette… truly extraordinary Mattes in that bad boy. Honestly right up there with my much more expensive faves. Every time I have created a look using the Latte, I have been impressed with the flawless blend and the speed in which I was able to do my makeup. I was also shocked that such quality shadows could be found at the $45 price point. Do I think the Latte Palette is better than ABH? UD? Too Faced? And all the other mid range brands? Absolutely I do. Unfortunately, so far, only this initial release. Her subsequent palettes I’m not as impressed with. Her Lemonade Palette was an absolute abomination. And her Berries & Cream Palette I feel lukewarm about. I will try her new release, the Rustic… in a few days. But so far, only the Latte Palette is a standout hit in my book.
Dominique Cosmetics Latte Palette
So where does that leave ColourPop? Well, I do like ColourPop. But I really wouldn’t put them in the same quality category as all of the above brands. I can definitely get a great look out of them. If I couldn’t, I wouldn’t continue to buy them. But it does take more time for me to get there. I do think though, that at $12-24 per palette, ColourPop is the best brand at such an affordable price. And I think they set the bar for other brands in that price range.
ColourPop Brown Sugar Palette
I have a few other “hits” that I look at as exceptional palettes as well. And one of those is actually made by ColourPop… the KKWxMario palette. Even though it is made by ColourPop, I found the shadows to be a bit more luxe than ColourPop. I haven’t bought any of her other palettes, but really only because nothing else has drawn me in. I definitely like the quality enough to make another purchase. I’m just waiting for a color story that appeals to me.
KKWxMario Palette
So that brings me to other popular brands. Here are my thoughts on their shadow palettes summed up:
- TOO FACED: Haven’t felt they were anything special in a long time.
- URBAN DECAY: some hits, some misses. LOVE the Naked Cherry palette.
- ANASTASIA of BEVERLY HILLS: Seriously not my favorite. I don’t love their shadows at all. I’ve gotten some great looks from some of their palettes, but I really have no burning desire to keep purchasing their palettes.
- MARC JACOBS: another one with hits and misses. I LOVE the steeletto palette.
- LIMECRIME: usually worth it when I like the color story. Love the Venus XL2 and the Venus 3.
- DIOR: okay. Nothing special. Their lip products are awesome though.
- MILANI: sometimes yes, sometimes no. I like the soft and sultry but disliked the all matte palette.
- TARTE: okay… I really dislike tarte shadows. They are probably my least favorite and you aren’t likely to see me featuring their palettes on Instagram.
- NARS: another one that I don’t love. Better than Tarte. But nothing to write home about.
- NABLA: while I really enjoy my two palettes from the brand, it’s the shimmers and metallics I love so much from them. When I really think about it, their Mattes are kind of a pain in the ass.
Please keep in mind that the above opinions are based on eyeshadow palettes alone. Many of these brands have products that I absolutely adore, and even consider holy grail status… just not so much in the palettes.



















